FOR IMMEDIATE RELEASE                                                                  

CONTACT:

Michelle Cherveny, CMD

Marketing Manager (Interim)

Jones Lang LaSalle

Genesee Valley Center

810.732.4000

TRENDY BANDS OPENS IN GENESEE VALLEY CENTER THIS WEEK OFFERING THE HOTTEST CRAZED ITEM – SILLY BANDZ

Flint, MI—June 16, 2010—This summer the hottest craze and the height of fashion for “tween” wrists is, inexplicably, the rubber band. A Silly Bandz rubber band, that is.  Trendy Bands, a specialty kiosk at the Genesee Valley Center, opens this week in the JCPenney Wing and has all of the favorite bands in stock. All over Silly Bandz — colorful rubber bracelets, nothing more than molded silicone and dye, that come in wiggly shapes and cost less than a pretzel and a drink at Auntie Anne’s.

What makes the bracelets so desirable, the key element that springs them from a fun babble to full-blown obsession, is the variety of shapes. On the arm, they stretch to look essentially like plain rubber bands, reminiscent of the gummy bracelets that were popular in the 1980s. But taken off, they spring back into the form of pets, zoo animals, sports equipment among other shapes. The variety adds a collectible angle that drives the craze and keeps kids wanting more and more.

The kiosk at the Genesee Valley, is the first of it’s kind in the area. “Genesee Valley continues to be a hot trend setter in the market,” stated Michelle Cherveny, the center’s interim Marketing Manager. We continue to watch the trends and what the tweens, teens and our customers are looking for and aim to bring these items to the Flint market.”

Genesee Valley Center

Located in Flint, Michigan, Genesee Valley Center is a 1,273,000 square foot (regional) shopping center with 130 stores including anchors Macy’s, JCPenney, Sears and Burlington Coat Factory. Genesee Valley Center is managed by Jones Lang LaSalle.

About Jones Lang LaSalle

As a third-party service provider, Jones Lang LaSalle Retail manages the largest retail portfolio in the country. Our 57 million-square-foot portfolio consists of more than 140 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers and transportation terminals across 31 states. Jones Lang LaSalle (NYSE: JLL) has a portfolio of 1.4 billion square feet of property under management worldwide, including more than 10,000 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community. For more information on Jones Lang LaSalle Retail, visit www.jllretail.com

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