GENESEE VALLEY CENTER AND COTTON INCORPORATED PRESENT

Posted Aug 8, 2008

‘a natural part of everyday life.’

BACK-TO-SCHOOL PROMOTION

Gift-with-Purchase Program Rewards Shoppers

Flint, Michigan, August 8, 2008 – Genesee Valley Center and Cotton Incorporated, the marketing and research company representing upland cotton, have unveiled - ‘ a natural part of everyday life.’- a Back-to-School cotton promotion which offers shoppers the opportunity to receive a $20 gift card for use towards their next purchase at the Genesee Valley Center cotton retailer of their choice.

"A natural part of everyday life.’ showcases images of people enjoying life - in fashionable cotton clothing. Shoppers choosing to take advantage of this promotion simply need to present same-day receipts from cotton merchandise purchases totaling $200 or more to the Genesee Valley Center Customer Service Center beginning Friday, August 15^{th and continuing while supplies last. They will receive a $20 gift card to use towards their next cotton purchase. Genesee Valley Center, managed by Jones Lang LaSalle, is among 23 malls throughout the country participating in this promotion.}

Says Paula G. Rosario, Cotton Incorporated’s vice president, consumer marketing – strategic alliances, " This promotion communicates a sincere and relative message to consumers regarding the natural choice – cotton. The concept ‘ a natural part of everyday life.’ simply states the obvious."

For more information about the Back-to-School promotion at Genesee Valley Center, call the Customer Service Center at (810) 732-4000.

About Genesee Valley Center

Located in Flint, Michigan, Genesee Valley Center is a 1,273,000 square foot (regional) shopping center with 130 stores including anchors Macy’s, JCPenney, Sears and Burlington Coat Factory. Genesee Valley Center is managed by Jones Lang LaSalle.

About Jones Lang LaSalle:

As a third-party service provider, Jones Lang LaSalle Retail manages the largest retail portfolio in the country. Our 50 million-square-foot portfolio consists of more than 100 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed use centers and transportation terminals across 28 states. Jones Lang LaSalle (NYSE: JLL), the only real estate money management and services firm named to Forbes magazines "400 Best Big Companies" for three consecutive years, has a portfolio of 1.2 billion square feet of property under management worldwide, including more than 10,000 retail locations on four continents. For more information about Jones Lang LaSalle Retail, visit ^{www.jllretail.com}

^{About Cotton Incorporated
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
The Consumer Marketing – Strategic Alliances department of Cotton Incorporated develops key partnerships with retailers and executes promotional programs that help influence consumer purchases of cotton products.
# # #}